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Posts Tagged ‘Athletic Director’

Willie Smith teaches the game to the heir to his throne. (Photo by JohnsPhotos.net)

New office, new year, same straight shooter.

Willie Smith, who has been working in Cow Town since popping over from Sequim in the ’90s, is back in full bloom this year as Coupeville High School/Middle School Athletic Director.

It’s a return to a gig he’s held several times before, and he arrives back in the post full of his usual vim and vigor.

With the first contest of the 2026-2027 school year set for this Friday, with Wolf football hosting Klahowya, Smith has taken a moment to offer his expectations for athletes and fans.

 

Hello, most of you know me but I wanted to re-introduce myself and go over some changes and expectations in regard to athletics and spectator expectations.

My name is Willie Smith and my family and I have been part of this Island community since 1993.

We have raised our family of six here with all four kids graduating from Coupeville schools and we are eternally grateful for the education and community that they all felt while here.

Each of our kids was different and had different paths to their successes and yes, sometimes failures, but each was unconditionally supported by our community in both instances.

I can proudly say that it was a time of great success and support in our schools, both academically and athletically and I want that for all our kids and programs.

We have had great participation, playoff appearances, academic team state championships and vocal and supportive crowds that made coming to Coupeville a tough trip for opposing schools and represented what a student-athlete truly should be.

Our community has always been a special place that shows up and supports all of our kids.

The goal now is to reignite that energy: getting back to loud, energetic crowds, school-first focus, and positive engagement in all practice and game environments.

So, what’s the process and expectations?

First: School expectations for our students and student-athletes, and as you are reading these, please understand that the goal of these is to help our kids develop lifelong skills and expectations and are not meant to punish or prevent our kids from participation.

Attendance: If a student-athlete misses part of a day of school due to any medical/counseling/dental appointment, they are required to come with a signed note from their appointment signed from that office.

This is written in the athletic code that each parent and student signs before being allowed to participate in athletics.

This allows them to fully participate in practice or games that day. Without this note they will sit out of practice or the game that day.

This note is only handled/seen by our attendance secretaries and they clear the athlete.

A simple process but one that needs to happen.

We also are very aware that there are emergencies, Drivers Education drive test, etc. that occur throughout the school year, and we only ask that when those occur, you contact the school and let us know.

Tardies: Students showing up late to class has become a major issue at both the middle and high school.

Students are expected to be in the classroom by the time the tardy bell rings.

Student-athletes are expected to show up to practice on time, which they invariably do, and the same expectations apply to the school day.

An accumulation of two unexcused tardies in a day or week will result in a lunch detention.

Further accumulation will result in after school detention which can and will impact practices or games.

Academics: We run a grade check every three weeks.

The goal of this is to help our student-athletes stay on track in their classes and maintain their academic eligibility and path to graduation.

If a student is below 70% in any of their classes the teacher, student and coach create an academic contract to help them get back on track and above the 70% threshold.

This is not a punitive measure (though if the student does not follow through, it could result in them being held out from participating in games) but is designed to assist the student to get back on track.

It is student-led and student centered and has proven very effective.

Crowd Behavior: Simply, attendance at games or an event are a privilege and not a right.

All of our games, practices, and events are an extension of the educational school day and behavior at these, both by participants, coaches, and spectators should reflect that.

The Northwest 2B/1B League athletic directors, coaches, and administrators believe sportsmanship means respecting yourself, your opponent(s), coaching staffs, officials, and the community.

It means competing as hard as possible until the final whistle and then accepting the results of the competition with grace and dignity.

 

ACCEPTABLE:

We cheer for OUR TEAMS.

We cheer for OUTSTANDING PLAYS — you can even cheer for an outstanding play from the other team … just a little quieter. 🙂

We applaud BOTH TEAMS AT THE CONCLUSION OF THE GAME/EVENT

We applaud DISPLAYS OF SPORTSMANHIP (and heavily ENCOURAGE it).

We are PRESENT AND ENGAGED (Joining our amazing cheer squad in their cheers is heavily appreciated and encouraged).

We APPRECIATE, RESPECT, AND ACKNOWLEDGE the DIFFICULTY of being an official (average age of officials in the State of Washington: 60+!!!)

We APPRECIATE, RESPECT, AND ACKNOWLEDGE the TIME AND EFFORT of our coaching and advisors (drama, choir, band, etc.) staff.

 

NOT ACCEPTABLE:

Ridicule, harass, use expletives, use noise makers (other than our voices), degrade, or confront players, coaches, officials or other spectators.

These behaviors, if continued, may result in immediate dismissal from the current game/event as well as the prohibition of attendance at future events.

 

It is our goal (game supervisors, managers, administrators, coaches, players) that when visiting teams/spectators/officials come to play us at Coupeville that they leave having experienced a loud, energetic, positive, student-centered venue that was tough to play not because it was hostile but because the positive energy our crowd created for Coupeville was beyond anything they have experienced.

It is our goal (coaches and administrators) to provide our students with a focused, team first, positive, and goal-oriented environment for all, regardless of skill or ability.

It is our goal (administration) to have positive interactions with all and if there is a need for a redirection it is simple, direct and respected.

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Rebecca Cays

The transition continues.

The planned hiring of Rebecca Cays as Coupeville Middle School Principal and CHS/CMS Athletic Director was announced Sunday in a community newsletter sent out by Superintendent Shannon Leatherwood.

The hire will be official once approved by the school board.

Cays is the second major hire announced in the last two weeks, with Dan Berard tabbed as the new Coupeville High School Principal and Career and Technical Education Director.

The duo replaces Geoff Kappes, who held both principal positions until his resignation in April.

Kappes and CHS/CMS Assistant Principal Allyson Cundiff were placed on a “non-disciplinary leave pending an investigation” by Leatherwood in December.

Cundiff returned to work in March, with district officials only saying it was in “a new capacity helping with various administrative tasks that support our school buildings and student needs.”

Leatherwood has declined to address any specifics involving the investigation.

Following Kappes resignation, it was announced the principal jobs would be split, with the new hires picking up additional duties.

In addition to being the new boss for the CMS half of the campus, Cays will handle all athletic director duties for both the middle and high school.

Brad Sherman, who was AD, previously announced he was stepping down from the position to have more time for his family. He remains the CHS boys’ basketball coach and a teacher.

Cays, who is a Washington state native, most recently worked as the K-12 Assistant Principal at the International Schools Group in Jubail, Saudi Arabia.

She brings 21 years of experience to her new positions, gained both in the United States and abroad, having worked in areas as diverse as Redmond and Indonesia.

In her newsletter announcement, Leatherwood spoke glowingly of Cays.

“Her work focused on strengthening instructional practices, developing inclusive systems of support, and fostering a culture of compassion and high expectations,” Leatherwood said.

“Rebecca is known for building strong relationships and empowering others to lead.”

Cays has led “schoolwide professional development in areas such as inquiry-based learning, standards-based grading, and Multi-Tiered Systems of Support (MTSS).”

She’s also helped “restructure instructional time, align curriculum across grade levels, and implement data-driven tools to track student growth — academically, socially, and behaviorally.”

“Her leadership ensures that teachers, counselors, administrators, and families work together to meet the needs of every child,” Leatherwood said.

Cays has also previously coached middle school basketball and volleyball, while supervising her school’s athletic department.

“She deeply values the role of co-curricular programs in developing leadership, teamwork, and school spirit,” Leatherwood said.

“She is committed to serving with heart, purpose, and a steadfast focus on student success.”

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Brad Sherman is stepping down as AD but will remain at his alma mater as head boys’ basketball coach. (Jackie Saia photo)

A spring of change has reached the executive office.

On the heels of Coupeville High School losing its volleyball and boys’ soccer coaches, Athletic Director Brad Sherman has announced he is stepping down at the end of the school year.

The popular leader, who is in his first year on the job, will remain as a teacher and head boys’ basketball coach.

Sherman and wife Abbey have four young sons, and finding a proper family balance is driving the decision to pass on the AD position to someone else.

“When I stepped in, I had seen myself doing this for many years to come,” Sherman said. “But I need to find a better balance for my young family right now.

“We have four boys ages 10 and under who are growing up fast. As we juggle their growing schedules during this season of life, I need to step away to be more present in these years ahead.”

Through the remainder of the year, and in the time after, Sherman will continue to do the upmost to help CHS and its students.

“I remain committed to Coupeville athletics through the boys basketball program entering my ninth season, in addition to working with young athletes through my own kids youth programs,” he said.

“I’m inspired daily by the team of coaches we have in Coupeville and how hard they work for student-athletes.

“I’m inspired by our athletes – who work so hard and represent the Wolf uniform the way they do, so consistently. And I’m grateful for the community we live in that supports our programs at every turn.

“I will continue to help our programs however I can – I just need to do it in a different capacity than I did this year.”

Sherman, who recently celebrated his 40th birthday, is the oldest of Don and Deb’s three sons.

He was part of the CHS Class of 2003 and put together a stellar prep career as a basketball, football, and baseball player.

His 874 points on the hardwood still ranks #9 all-time for a Wolf hoops program which began in 1917.

That’s a program Sherman has led since 2017, with Coupeville advancing to the state tourney in both 2022 and 2024.

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Willie Smith, having handed over athletic director duties to Brad Sherman, prepares to scamper away.

Old office, new boss.

With the start of a new fall sports season arriving Monday, the change at the top of Coupeville school athletics became official-official.

Wolf grad Brad Sherman, who doubles as the CHS boys’ basketball coach, is now firmly entrenched as the high school/middle school athletic director.

And the former boss, Willie Smith, who is doing one more year as a teacher before fully hitting the road, is free to run wild in the waning days of summer, with nary a single schedule change to contemplate.

The times, they are a ‘changing.

But the focus remains the same.

“I would like to carry forward what Willie and Ron (Bagby) have done over the years,” Sherman said of his former coaches, men who were also his predecessors in the AD chair.

“Their commitment to our kids and the culture they helped build are very important,” he added. “I would like to help lead all of our programs to a very high level.”

Sherman’s grandfather on his mother’s side, Ernie Dire, was a longtime AD for Everett schools, and his service is commemorated in the office where his grandson is now beginning to write his own story.

On the wall of the office Sherman inherited from Smith, there is a display linking athletic letters from Everett and Coupeville schools, a daily reminder for the new man in charge.

As a true man of the prairie, having grown up in Coupeville as part of a farming family, Brad Sherman has been a vital part of Wolf athletics at every level – athlete, coach, and now administrator.

With his own four boys, wife Abbey, and a vast sprawling network of family in place to support him, the new AD was built for this job.

“There is no place I’d rather be than here,” Sherman said, as he deftly juggled scheduling changes, coach and parent interactions, and pesky reporters, before later capping his day with an appearance at the booster club meeting.

“I love the quote – make the big time where you are,” he added.

“It’s not just about wins and losses, it’s about building a strong culture, to benefit these kids in whatever they do in their lives. That’s the goal.”

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Jerrod Fleury 

It’ll be a complete turnover.

All three Whidbey Island high schools will have new athletic decision makers next school year, after Oak Harbor Athletic Director Jerrod Fleury was hired as AD by Central Kitsap.

His jump off-Island comes after fellow athletic directors Willie Smith and Paul Lagerstedt announced their retirement from Coupeville and South Whidbey, respectively.

Fleury, who has been an OHHS assistant principal since 2014, became AD at the school in 2018.

That was set to change, however.

Oak Harbor administrators, in the middle of budget cuts, informed Fleury they planned to remove the AD title and transition him from the high school to middle school level for the 2024-2025 school year.

Instead, Central Kitsap, which is a 3A high school in the South Sound Conference, offers a new opportunity for the Pacific Lutheran University grad.

The AD position at Fleury’s new school is a standalone job.

A former collegiate soccer player and coach before his time at OHHS, Fleury is a member of the Tacoma Community College Hall of Fame for his work on the pitch.

He is married to the former Becki Matzen, who was a star Wildcat athlete during my Whidbey News-Times Sports Editor days, and the couple have two sons.

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